Remove attitudes test
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

The key test for an acronym is to ask whether it helps or hurts communication. Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. Intent data. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

article thumbnail

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

The key test for an acronym is to ask whether it helps or hurts communication. Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. Intent data. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?