CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. Jill Konrath, author of SNAP Selling.
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