Adobe Experience Cloud Blog

JANUARY 7, 2019

Some take more sales resources. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Not all marketing activities are created equal.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel. What is it about the term “Social Selling” that gets people riled up?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. And their key resource? People who offer an opinion. Authoritative?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Heinz Marketing

JUNE 21, 2021

It is something I have learned the hard way in previous experiences, there is so much you can do yourself and in a small organization you have limited resource. Every resource counts. And to that point, I want to say is that sometimes, I think a common mistake I see is hiring junior resources. There is no backup. Matt: Yeah.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Integrated B2B

MAY 19, 2016

For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. Over the last several months, I’ve conducted extensive research into understanding their opinions.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Integrated B2B

MAY 19, 2016

For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. Over the last several months, I’ve conducted extensive research into understanding their opinions.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Heinz Marketing

JULY 5, 2021

So we need to think about restoring this bond, which is that, I’m going to hire you on the belief that I believe you will be able to do some part of the job well, based on your previous experience, or just your attitude. We might need to bring in some outside resources to help with that, potentially. Matt: Yeah.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115