seo.co

DECEMBER 18, 2020

Astroturfing – Or The Art of Masquerading. + Does your business like to partner with other businesses for marketing, innovation, media, etc.? Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

Social Media 80

Social Media Astroturfing Practices Media 80

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. If I have to explain this more, then you need to take PR 101 all over again.

PR 20

PR Outreach Web 2.0 Astroturfing 20

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99