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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. Just what constitutes a “fake” blog? The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Set Up a Blog. Find Guest Blogging Opportunities.

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Best practices for social media shilling

Biznology

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Based on these three components, here are 8 Tips about Blogging Outreach : 1.

PR 20
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I was a teenage Russian troll OG

Biznology

We would do this across message boards, forums, groups, newsgroups, and even the comment sections of relevant blogs. I wasn’t always in marketing communications and PR. At first, we were just super-careful. Getting burnt was not an option. If there was even a hint of “ Witch!