Digital B2B Marketing

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. via Wikimedia Commons.

Wikipedia 100
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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Multiple articles point to brand pages as the solution. According to Wikipedia, Ford has 164,000 employees. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Many people separate their business and personal activity.

Google 100
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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

These two articles from Nieman Journalism Lab were particularly eye-opening for me. Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” It is useful to understand how successful publishers are adapting.