Digital B2B Marketing

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Share your view in the comments below or with me on Twitter (@wittlake). via Wikimedia Commons.

Wikipedia 100
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A New Definition for Inbound Marketing

Digital B2B Marketing

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Delight those that find you. This definition means changes!

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The Dark Future of Native Advertising

Digital B2B Marketing

On a typical article two-thirds of people are engaged for more than 15 seconds, on native ad content that plummets to about one-third. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Let me know in the comments below or on Twitter (@wittlake)! Are you ready for the challenge?