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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

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The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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A 12-step guide for implementing a digital asset management system

Martech

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. There’s a video of her talk at the end of this article.). The problem. 3: Define the stakeholders’ role.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert.