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20 Must-Have Marketing Lead Generation Tools

ClearVoice

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women. The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. I find them inspirational and awe-inspiring. I hope you do, too.

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How Much Does OptinMonster Cost (& Is It Worth It)?

Optinmonster

It’s perfect for bloggers, startups, and solopreneurs who are just getting started with their website and don’t have a lot of traffic yet. The Pro plan provides advanced targeting rules for solopreneurs, bloggers, and small to medium-sized businesses. Otherwise, let’s start with the Basic plan. What You Get.

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Most successful B2B companies have a good email marketing lead nurturing program.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Lead generating content: (Gated, email required). Genius’s blog is a constant flow of free content designed to help marketers from the top contributors in the marketing world. Essentially, a website for marketers. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

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Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Adobe Experience Cloud Blog

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.