Avitage

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Content Curation in Practice

Avitage

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. My day started like most days. As I glanced at it (how seldom we really read things these days) data about the surge in video use and planned growth caught my eye. So, what did I do?

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Ready or Not, Here’s Your Content Challenge

Avitage

” I put the emphasis on “one” — one blog, article, webinar, whitepaper, video, etc. I call the traditional approach a “point production” method. Sometimes this is referred to as “one and done.” Not all of them together.

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