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SEPTEMBER 15, 2021

With GDPR, personal data is protected throughout the various phases, from the collection, processing, storage, transfer to third parties. US laws make sure that the consumer is protected while they are online and using services, browsing, or testing products. Most consumers will be proactively protecting their personal data.

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MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. Plenty of articles online explain how to locate and modify PII before GA4 receives it. If you thought that using GA4 exempted you from displaying a cookie consent banner, think again!

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MARCH 21, 2023

This article was months in the making. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Automatic, Real-Time Monitoring When I was testing tools for this article, I found two types of heatmap tools. Ensure you’re offered privacy by default. Delete regularly.

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