B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. Are they exiting because they got frustrated?

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Your visitor leaves the site – called a “bounce” in the website analytics world. If you’re not completely transparent about who you are and what you are offering, your visitor won’t stay long, probably will leave quickly, and probably will never come back. You won’t get a date.

SEO 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. You can view the SWOT with Actions on one page.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. You can view the SWOT with Actions on one page.

SWOT 100