Bionic

FEBRUARY 23, 2023

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. I’m not gonna lie… one reason I wrote this article is to brag about Bionic media planning software and its ability to source training data for your AI.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. A common way to do this is with A/B testing software. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. One of the primary reasons that businesses seek out and implement new martech solutions is to streamline operations across a variety of marketing initiatives including email, content, social media marketing, CRM, and analytics. This is where Allocadia fits in.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Rafael Romis, Founder of Weberous Web Design. Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Consider sample size when designing tests. Both need users or sample sizes. It’s easier and faster too.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59