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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). How to Improve CX and Increase Acquisition.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. The Buyer’s Journey Doesn’t End with a Purchase. It’s one of the most trusted channels today. Source: Hotjar.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Learn more on Reasons to use Emotional Analytics in B2B Marketing. How Leveraging Ratings & Reviews can help Brands.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Equally important is tracing the intent of the prospects to research.

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How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.