Sprout Social

OCTOBER 5, 2016

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. Consumers are also 70% more likely to make a purchase with a company after a good interaction. Reassures purchase decisions: A long existing problem for brands is keeping customers shopping.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Webbiquity

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). microblogs (Twitter, Friendfeed , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

JANUARY 26, 2012

4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). Maybe a Wiki? Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Ridiculous.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. HootSuite - HootSuite is a web-based Twitter client.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28