The Effective Marketer
NOVEMBER 18, 2011
They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Analytical vs. Impulsive. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. Content marketing experts tell you to find your voice.
The Effective Marketer
JANUARY 26, 2012
Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Install Analytics and Pay Attention to the Results. Thanks to Christopher S.
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The Effective Marketer
FEBRUARY 22, 2011
The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified.
The Effective Marketer
MAY 24, 2012
26% use content personalization. 36% state poor measurement and analytics keep them from becoming more effective. When asked about which practices are part of their email marketing efforts, the answers showed that: Only 67% of respondents do basic segmentation. 52% engage in regular list cleaning. 25% use video content in their emails.
The Effective Marketer
JULY 26, 2011
Only email one person at a time. This way the first thing the person sees is the deadline and he or she can plan accordingly. Assign an owner: Send the email to only one person, or make sure each person has an action. A recent article on LifeHacker talks about tips to get faster email responses. Write fewer emails.
The Effective Marketer
MAY 3, 2011
53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
The Effective Marketer
APRIL 10, 2012
Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign.
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