Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. UK, and France. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). These features are certainly useful.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120