Marketing Craftmanship
NOVEMBER 22, 2023
Regardless of its content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to proactively leverage readership analytics from open and click-thru rates, if their newsletter is delivered online.
Marketing Craftmanship
MAY 13, 2020
Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. Industry Events.
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Marketing Craftmanship
APRIL 29, 2013
Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. Newsletters often are one-way conversations.
Marketing Craftmanship
NOVEMBER 9, 2018
Regardless of content, only a small number of professional services firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. Newsletters often are one-way conversations.
Marketing Craftmanship
AUGUST 18, 2017
In a nutshell: legacy sales management software (CRM systems), combined with the emergence of email and social media platforms, have provided marketers with new ways to reach and influence target audiences directly and indirectly. Most marketers understand the evolution of Marketing Automation technology.
Marketing Craftmanship
FEBRUARY 16, 2012
eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. a leading provider of crime forecasting data and risk analytics.
Marketing Craftmanship
MARCH 21, 2014
Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. Newsletters are one-way conversations.
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