Vision Edge Marketing

NOVEMBER 15, 2018

There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? To do this you must enter the realm of optimization and attribution modeling.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 45

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 45

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40