LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JULY 13, 2020

And how much pipeline we, as the marketing team were contributing and influencing for the organization? As head of Digital and Revenue Marketing Analytics at GE Digital, these were the questions I was tasked to answer. I needed a tool that was ideally easy to implement (who has time!), The Solution: LeanData.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Heinz Marketing

NOVEMBER 30, 2018

The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Community Service”. To showcase customer success stories or unique product/service offerings.

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

LeanData

FEBRUARY 17, 2016

Take for instance, New-Waterson said, a marketing report where there are claims of ROI figures that read something like: 204 percent for a trade show, 109 percent for online ads. The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. (It was twice the size of the boat!).

ROI 49

ROI Marketing Attribution Marketing Automation Services Trade Show 49

LeanData

FEBRUARY 17, 2016

Take for instance, New-Waterson said, a marketing report where there are claims of ROI figures that read something like: 204 percent for a trade show, 109 percent for online ads. The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. (It was twice the size of the boat!).

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

FEBRUARY 17, 2016

Take for instance, New-Waterson said, a marketing report where there are claims of ROI figures that read something like: 204 percent for a trade show, 109 percent for online ads. The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. (It was twice the size of the boat!).

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

FEBRUARY 17, 2016

Take for instance, New-Waterson said, a marketing report where there are claims of ROI figures that read something like: 204 percent for a trade show, 109 percent for online ads. The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. (It was twice the size of the boat!).

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

DECEMBER 28, 2015

Consider these different marketing interactions: opening an email, having a 30-minute conversation at a trade show, attending an executive dinner. If that’s the case, then how accurate is a model where these are all given the same degree of significance? Marketing, in general, is hard. How does that make any sense?

Marketing Attribution 53

Marketing Attribution Lead Ranking Trade Show Word of Mouth 53

LeanData

DECEMBER 28, 2015

Consider these different marketing interactions: opening an email, having a 30-minute conversation at a trade show, attending an executive dinner. If that’s the case, then how accurate is a model where these are all given the same degree of significance? Marketing, in general, is hard. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

Consider these different marketing interactions: opening an email, having a 30-minute conversation at a trade show, attending an executive dinner. If that’s the case, then how accurate is a model where these are all given the same degree of significance? Marketing, in general, is hard. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

Consider these different marketing interactions: opening an email, having a 30-minute conversation at a trade show, attending an executive dinner. If that’s the case, then how accurate is a model where these are all given the same degree of significance? Marketing, in general, is hard. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". What happens in larger organizations is that individual teams or divisions will pick up a multitude or tools over time.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28