This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Paul Gillin

Remove Analytics Remove Magazine Related Topics
BtoB Marketing Analytics Tools Banners Paid Content Television marketing Funnel Advertising ROMI Startups Stats Banner Ads More Related Topics >
article thumbnail

Five Facebook Tips for Small Businesses

Paul Gillin

JANUARY 25, 2012

He favors an approach like that of Fitness magazine , which rewards new fans with “our all-time favorite abs workout!” Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working.

Small Business Marketing 50
Small Business Marketing Facebook Tips A/B testing 50
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. Defining ROI.

ROI 50
ROI Paid Content Social Marketing Webcast 50
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024