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Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.
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Chris Koch
OCTOBER 8, 2009
Okay, so I’m not an “A-list&# blogger. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. How are you doing that?
Chris Koch
OCTOBER 8, 2009
Okay, so I’m not an “A-list&# blogger. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. How are you doing that?
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JANUARY 22, 2010
We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.
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