Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 22, 2019

A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. Their flagship product is the Company Surge Analytics offering, which identifies when a company’s target prospects are conducting active research on topics related to that company’s services or products.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Aberdeen

MARCH 22, 2019

Now remember, this is the same internet provider that is displaying ads customized to your specific intent signal. CTV or “Connected Television” is exactly what you’d guess: a television connected to the internet via a wireless internet provider. Well, they can. And they will. Know Your Buyers Need for Speed.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Conductor

JANUARY 21, 2021

From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there. Understanding customer needs is the foundation of every organic marketing strategy. Digital Presence.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52