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The Battle for Marketing Talent in Professional Services

Hinge Marketing

With this challenge in mind, let’s take a look at the most high-priority skills for a modern professional services marketing team. Web and Graphic Design Though it is driven by science today, professional services marketing has not left creativity behind. We’ve seen it happen too often. How can a firm proceed?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Previously, the service started as a blog comment search engine. Blip.TV - Blip.TV

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Humans of Marketing: Erik Bowitz

Conductor

The company was a software service that helped people build their resumes. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources. Christine: Are there specific teams that are successfully brought in on utilizing search insights?

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Five ideas for creating personalized targeting without cookies

ClickZ

The kind of content that you utilize should be dependent on the proclivities of your target audience. That means there are other versions of cookies that you can still utilize. In other words, a good DXP centralizes your personalized targeting efforts within your company’s tech stack. Find him on Twitter at @johnrampton.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online.

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How to Create a Winning B2B Marketing Strategy with Technology

SalesIntel

You need to make sure that your message speaks directly to their needs and that you present solutions that address those needs. This includes everything from email marketing platforms to content management systems (CMS). If you are a mostly remote company, it might also include remote communication technology like eSIM cards.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. We can then build a pipeline of companies that have visited our site already.