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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Ability to customize and apply your brand through integration to CMS platforms like Adobe Experience Manager. Tracking is all about analytics. Demand Metric Report, 2020. Video for Sales.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. Once settled in Snowflake, the next step involved transferring this dataset to Marketo, a move facilitated by a Reverse ETL process utilizing Census.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Reviewers also say that the reporting and analytics tools are very powerful. Reviewers say that Hubspot is easy to use and reliable.

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How to Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.