Not all B2B and B2C categorizations are alike
Martech
JANUARY 5, 2022
While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. It is very likely, however, that they have significant utility for other marketing operations and technology practitioners. Not such a clean-cut distinction. I’m interested to hear what you all think.
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