Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

QuanticMind

JUNE 29, 2018

Marketo and Hubspot are examples of comprehensive marketing automation technologies. Hubspot is actually a suite of tools that can help improve productivity, lead capture, prospect nurturing, and more. HubSpot CRM is one free option that integrates seamlessly with the rest of HubSpot technologies.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. The Definitive Guide to Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. OptinMonster also provides A/B testing capabilities and detailed analytics, enabling users to refine their strategies for maximum engagement.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SmartBug Media

NOVEMBER 21, 2022

Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. OrgChartHub (HubSpot only). HubSpot Insights. Predictive Analytics.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

DivvyHQ

AUGUST 7, 2018

Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). If you find yourself somewhere in between, combo platforms like Hubspot or Infusionsoft have a lot of power and won’t break the bank.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Optinmonster

MARCH 13, 2024

You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. Adobe Marketo Engage is a complete toolkit for both B2B and B2C marketers. Marketo Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. OptinMonster also provides A/B testing capabilities and detailed analytics, enabling users to refine their strategies for maximum engagement.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SmartBug Media

MARCH 10, 2020

HubSpot CRM. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. OrgChartHub (HubSpot only). HubSpot Insights. Predictive Analytics. Chat] HubSpot Live Chat. Some common tools include: Revegy.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 HubSpot’s Landing Page Video CTA 5.5 Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Martech Advisor

NOVEMBER 15, 2019

Learn More: The Future of Lead Engagement is Now, Thanks to Artificial Intelligence. Understanding the Lead Management Process: 4 Stages. If you choose to use a digital platform, this entire process can be automated and improved via the use of analytics and artificial intelligence. Broadly, a lead needs to be: 1.Tracked.

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Reporting and Analytics. Email Metrics vs Advanced Analytics.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Vidyard

FEBRUARY 16, 2017

Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. Investigate the detailed metrics offered by a VP.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Referral Rock

DECEMBER 5, 2019

This is the stage where you start dipping your toes in analytics. One way to nurture these leads is to offer them resources (like ebooks and guides). You understand analytics more. Some other features include analytics, mobile, templates, segmentation, A/B testing, campaigns. You can track and measure analytics.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

SalesIntel

AUGUST 29, 2023

Lusha: Lusha presents an intuitive B2B database solution tailored for generating high-quality leads. It offers seamless integrations with platforms like Salesforce, HubSpot, Outreach, Microsoft Dynamics, and Pipedrive, providing sales teams with enhanced opportunities to bolster their deals.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

PureB2B

NOVEMBER 29, 2016

The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Its key features include email marketing, campaign management, lead generation, search marketing, creating landing pages, as well as the ability to measure and optimize ROI.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Its key features include email marketing, campaign management, lead generation, search marketing, creating landing pages, as well as the ability to measure and optimize ROI.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Vidyard

JULY 31, 2020

HubSpot’s Landing Page Video CTA 5.5 Also known as lead capture pages, static pages, destination pages, and post-click pages, video landing pages can feature a video as the centerpiece of the page or simply include it alongside text and other rich media below-the-fold to help convince visitors to buy. Learn From the Pros.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Circle Studio

APRIL 25, 2019

Compelling calls-to-action and lead capture forms. Website visitor tracking and heatmap analytics. Most A/E/C firms have Google Analytics installed on their website. HubSpot, Act-On, Marketo, etc.), As your firm tries to expand in new geographies, geotargeting can help you “look” like a local firm.

Features 104

Features Marketing Websites Marketing Automation Services Ideal Customer Profiles 104

NetLine

JULY 12, 2021

The platform furthers NetLine’s goal of democratizing lead gen for all, enabling B2B Marketers to turn their current website traffic into revenue-based outcomes, streamlining their lead capture, lead management, and content amplification programs within one tool. . How NetLine’s Lead Management Platform Works.

Lead Gen 98

Lead Gen Work Management Marketing Automation Services Marketing Management 98

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118