Zoominfo

AUGUST 16, 2022

For example, Alphabet owns Google which owns Looker. This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. HOW DO YOU MEASURE DATA QUALITY?

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Vision Edge Marketing

FEBRUARY 25, 2020

Being able to establish performance targets and measure them against these types of metrics takes a different set of data than relying on Google analytics, CRM, or MAP (marketing automation platform) data. Measures and metrics such as preference, adoption rate, and segment penetration rate begin to come into play in the Upstream.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Kapost

APRIL 26, 2016

So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Influencers and brands can still see their like metrics on the back-end, and they can use analytics tools to track engagement metrics in their campaigns. Google Analytics. Agorapulse.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40