Crimson Marketing

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 13.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Moreover, you cannot rely entirely on analytics. This article was inspired by my Moneyball for Marketing podcast featuring David Karel, former Bizo CMO, and now Head of B2B Marketing at LinkedIn.