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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Analytics packages do this all the time to measure website performance. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Smart Form: Tracking which firms or IP addresses fill out your web submit forms.

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Abandon Your Marketing Automation System!?

LeadSloth

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. I am the CEO of netFactor.