Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Rethink your marketing data analytics strategies. Turn insights into outcomes with marketing data analytics.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 124

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. This affects not only digital advertisers but also email marketers. For now, review your current dynamic lists, automated email funnels, triggered emails or anything else using automation.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Performance, in this case, means lower-funnel activation for DOOH ads, which has been previously hard to measure.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. In which case you may want to incorporate those answers into the copy along the funnel. Where do users quit in the funnel? Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52