Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). Strategy Analytics, 2019). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. Email marketing is still dominant with the best ROI, social media comes in a close second. Google, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155