Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SmartBug Media

MAY 13, 2022

Your B2B marketing software can give you an intent signal score indicating the strength of their interest. You may want to segment your leads into high, medium, and low priority. Are they going to Forrester? You can use this data to inform your lead-scoring model. Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” This combination will be a game changer for both customers and the market. Defining the Category.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

DemandMatrix

JULY 1, 2020

As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”. Data leading to account prioritization: High-value technographic data with intent signals help you identify the existing and potential customers.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52