The Effective Marketer

FEBRUARY 20, 2013

Analytics expert Laura Patterson describes step by step how to create an attribution model. She has spent the last six years reporting and writing business news and strategy features. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? About Ashley Verrill.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 24, 2012

Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. 36% state poor measurement and analytics keep them from becoming more effective. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100