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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar?

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

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Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.

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Marketing Automation for B2B: Building Effective Strategies

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What features are available to help them improve their outreach efforts? For example, Hitachi High-Tech Analytical Science wanted to automate lead creation and drive tighter sales and marketing alignment. “We What kinds of insights do your salespeople need in order to have more-targeted conversations that help close deals?

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5 Groups to Join on LinkedIn if You’re in Marketing

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Several new posts appear in the feed every day, mainly text and videos discussing the latest news about social platform features, tests, and algorithm changes — with a sprinkling of Taylor Swift memes and Elon Musk jokes for good measure.

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Marketing Automation for Financial Services Marketers

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Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement. They also use data and analytics tools to more effectively understand member behavior and run reports.