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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. InsideView.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. .

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10 Best Account-Based Selling Tools

SalesIntel

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. Find leads already in the market for your solution.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.

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Marketing Intelligence for Enterprises

TrustRadius Marketing

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. The software below is specifically designed to achieve growth at the scale enterprises expect.

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). One of their customers is Serena Software.

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