LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). They click on a link in an email that you sent them. For known visitors you can also track clicks from emails you sent them.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. But lists can't be selected based on lead scores, email response or activity levels.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. Email is one of the most powerful marketing tools. Example: HootSuite. Example: Ahrefs.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40