Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Sean Callahan.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53