ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How built out is the architecture within those platforms, and how mature are your reporting capabilities?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. After a several adjustments, you should begin to realize the sweet spot for your scoring model and can continue to improve it based on internal feedback and analytics around leads reaching a qualified status.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100