ANNUITAS

JULY 21, 2015

As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

MARCH 4, 2020

Testing and tinkering’ on portions of the funnel without a true vision for optimizing the funnel end-to-end – or for the overall customer experience. However, I constantly learn the hard way that the same solutions are not effective at enterprise scale, irrespective of how much product innovation your company may be driving.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

SEPTEMBER 10, 2015

According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. In fact, in 2015, only 38% of respondents reported they were effective with their content marketing, down from 42% in 2014. Don’t stray from the strategy! Stick with the plan.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

SEPTEMBER 22, 2015

As I wrote last summer, “…with everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.”.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

APRIL 8, 2013

In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy. Q: What role does education play in marketing effectiveness? A: Education is essential for marketing effectiveness. Q: Which courses are in high demand?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130