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Analytics

Effectiveness

Software

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? Improved landing page effectiveness. Spear also tested new offers like white papers, related to specific topics likely to be of interest to medical practices looking for ways to increase profitability.

Paid Search Agency

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. . contextual targeting.

Paid Search Agency

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies

B2B Marketing Zone

The Point

How One SaaS Company Doubled their Lead Volume from Paid Search

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

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