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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. You can gather data on user behavior and preferences by showing version A to one group and version B to another. Table of Contents What Is Split Testing?

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Some of the factors behind that include the enormous generational change in the workforce and the rapid pace of change brought on by technological advancement.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option. Before we dig into how AI will impact experimentation, we wish to further clarify generative AI. Techniques used by Generative AI are Generative Adversarial Networks (GAN), Transformers, and Variational auto-encoders.

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Want better results? Start with social testing

Sprout Social

Any time you have a hunch, question or challenge related to your strategy, social testing can help you generate powerful insights to support your next steps. Written documentation of your current social strategy , including your general goals for each platform. Multivariable testing. An overview of current performance.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

If you’re reading this, you’re probably one of the 5,000 affected GO users feeling lost, wondering what’s next for you. You’d be excited to swoop down like a hawk and pick up stranded users looking for a new tool. Some A/B testing vendors are using dark patterns to snatch up new users left in the cold by Google Optimize’s sunset.