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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Social media analytics can provide deep insights into online behavior. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. Consolidating touchpoints between social media and your CRM gives you a more in-depth understanding of your audience. Tie your social presence to actual business results with analytics and reporting.

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What Is Demand Generation?

ClearVoice

Bolster your brand awareness: Working across digital channels, demand generation tactics can help you differentiate your brand from its competitors for those in your target audience. Lack of understanding about your audience: Demand generation covers every touchpoint in your prospect or customer’s purchase journey.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Identify a Senior Marketing Advocate.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Click To Tweet.

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How Do I Create Content for the Customer Journey?

ClearVoice

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. Differentiation. What is the customer journey? Experience. Consideration. Conversion. Evaluation.

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8 Content Marketing Services That Are In Demand for B2B Brands

Top Rank Marketing

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. It ensures that every piece of content – whether a blog post, a white paper or a social media update – serves a clear purpose.