PureB2B

FEBRUARY 11, 2018

A recent Walker Info report revealed that by 2020, customer experience will overtake price and product as a key brand differentiator. According to 52% of executives , a well-developed and designed data analytics system enables them to deliver superior customer experience. After all, in this day and age, it’s all about the customer.

Touchpoints 62

Touchpoints Emarketing Marketing Management Demand 62

PureB2B

FEBRUARY 11, 2018

A recent Walker Info report revealed that by 2020, customer experience will overtake price and product as a key brand differentiator. According to 52% of executives , a well-developed and designed data analytics system enables them to deliver superior customer experience. After all, in this day and age, it’s all about the customer.

Touchpoints 69

Touchpoints Emarketing Marketing Management Demand 69

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). 84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40