NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Measuring conversions and what to look for in your analytics.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

SmartBug Media

NOVEMBER 21, 2022

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Demandbase. ABM Analytics and Reporting. For this reason, you'll likely need data analytics tools such as: Databox. HubSpot Analytics.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." Pricing starts at about $300 per month. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. You have to use data and analytics to measure performance and ensure you’re putting dollars where they will have the most significant impact.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97