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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. Demandbase. ABM Analytics and Reporting.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. DemandBase. DemandBase. LeadCrunch.