Circle Studio

NOVEMBER 8, 2018

This article is intended to help marketers navigate the complex world of marketing technology. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. So which tools are helpful to the A/E/C industry and which ones aren’t?

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Below, I've broken technology out based on how your company could use it to facilitate ABM. Predictive Analytics.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97