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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

You may need some additional setup to ensure that HubSpot is gathering analytics for all your domains and sub-domains. Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails.

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Why RFPs Are Not Right for Everyone (and When You Still Need Them)

Customer Experience Matrix

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. When requirements are not known, it may make more sense to first work with a demo or free trial system so you can learn about the issues before making a final choice (this is Kaushik’s recommendation for Web analytics).

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

SalesIntel also offers a personalized demo based on your ICP. The demo helps you compare the number of high-value, relevant contacts SalesIntel can provide you compared to other B2B data providers. Request Demo Clearbit G2 Rating: 4.4/5 Dashboard analytics highlights team members’ prospecting activities.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

SalesIntel also offers a personalized demo based on your ICP. The demo helps you compare the number of high-value, relevant contacts SalesIntel can provide you compared to other B2B data providers. Request Demo Clearbit G2 Rating: 4.4/5 Dashboard analytics highlights team members’ prospecting activities.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.