customer sales-lead 
Tomorrow People
APRIL 27, 2022
Unfortunately, this can lead to unpromising results. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. To manage customer heterogeneity, it’s important to have a clearly defined target market. Google Analytics.
Tomorrow People
MAY 30, 2022
Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.
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Tomorrow People
MARCH 23, 2021
So, how can you know which analytics metrics are most important for you to focus on? Success in this area will reflect on your overall ability to generate growth. Cost Per Lead It’s unlikely a CEO would assess your performance based on a metric like this because it’s more important how these leads respond to your messaging.
Tomorrow People
MARCH 13, 2018
A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. The hard results of pull-through and lead generation. Not just two or three offers, but offers customized for an individual’s purchasing history. It’s about numbers.
Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Real Analytics.
Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Real Analytics.
Tomorrow People
OCTOBER 10, 2011
In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-term connections with your customers. It’s about nurturing your existing customers.
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