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Industrial Marketing Today

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

JULY 1, 2011

The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”.

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